Course Catalog / BMU 180 / Syllabus

BMU 180 Build Your Brand: Creator and Influencer Basics: Course Syllabus

About 5 minutes to read. Last updated October 29, 2026. Keep this page as your map for the course.

Welcome. You are an adult with a full life, and this course is built for that. This page shows what you will learn, why it matters, what you will do, and how to succeed. Come back to it any time you wonder what is next.

Why this course matters

Many people want to share what they know online, and some hope to earn from it. This course is not about going viral. It is about building an honest personal brand and creator business, not fame. You pick a niche and a target viewer, plan and make content on one platform, read your numbers, learn the honest ways creators earn, follow the FTC disclosure rules, and protect your safety, privacy, and peace. You finish with a 30 day content plan and your first three published pieces.

This course is for you if:

• You want to share a skill, hobby, or point of view online
• You want a plan you can keep, not a promise of fame
• You want the copyright, disclosure, tax, and safety rules from official sources

What success looks like

By the end of the course, you will be able to:

1. Choose a niche and a target viewer using the three part niche test, and write a one sentence brand statement that names who, what, the content type, and a true reason why.
2. Plan and produce content on one home platform before expanding: three content pillars, a 30 day calendar at a pace the learner can keep, and pieces with a hook, value, and next step that use only owned, licensed, or library music and images.
3. Read basic platform analytics (reach, watch, and response, including a retention graph) and run a one change test to improve the next piece.
4. Compare four income streams (platform payouts, brand deals, affiliate links, own products) by what each requires, check a brand deal offer against five questions, and note the IRS rules for creator income.
5. Follow the FTC Endorsement Guides and Disclosures 101: identify a material connection, place a clear disclosure where viewers cannot miss it, use clear words, and endorse only with honest opinions after real use.
6. Protect safety, privacy, and peace online: apply CISA's four core steps, keep five kinds of private details out of content, set comment filters, and write a plan for reply hours and breaks.

You will know you got there in two ways. First, you pass the posttest with 80% or higher. Second, your capstone rubric shows Ready to use on each row.

Your next step

Start with the pretest. It takes about 10 minutes and is not graded. Then open Lesson 1: What is your brand?.

Here is the full path through the course:

1. Pretest: 12 questions, plus 3 quick confidence questions. Not graded. You take it once.
2. The lessons, in order: 8 lessons, from Lesson 1: What is your brand? to Lesson 8: Launch your 30 days.
3. Posttest: 12 questions. Pass with 80%. Retake as often as you need.
4. Course survey: about 2 minutes, optional and anonymous.
5. Your certificate: type your name and print it.
6. A 30 day check in, if you opt in.

Your dates. BMU sets no deadlines. You choose them. Pick a start date and a target finish date now, and put both on your calendar. Each lesson's action step also says when to do it, such as tomorrow or this week.

Course schedule

Every lesson has the same parts, so you always know what is coming. You get a short read, a Try it action step you do in real life, and, in most lessons, a quick check. Times come from each lesson page.

Suggested pace

Two lessons a week. That is about four weeks for the lessons. Lesson 8 asks you to publish three pieces, so give yourself an extra week for that step if you need it. Go faster or slower if your life calls for it.

How much time it takes

• Each lesson: 11 to 15 minutes to read, in one sitting.
• Each action step: 25 to 90 minutes, done in your real life within the window the lesson gives.
• At the suggested pace: up to about 159 minutes a week.
• The whole course: about 7 hours and 18 minutes, including the tests and the survey.

What you will do and why

Each task below practices or checks one of the outcomes above. Nothing here is busywork.

Your capstone rubric checks these parts:

• Brand and audience
• 30 day plan
• Three pieces
• Rights
• Disclosure
• Tracking and safety

How the course checks each goal

Each goal is taught in a lesson, tested in the Posttest, and, when it is something you do, checked again in your Course Project.

Grading and your certificate

Performance task: in the Course Project page you build the capstone for your own life with guided fields, tables, and choices. The page checks each rubric line automatically and shows how to fix any part that is not ready yet. You can revise and check again as often as you need. The certificate needs every part of the project passing and the Posttest at 80% or higher.

• Pretest: not graded. You take it once. It is fine to miss questions. They show where to start.
• Posttest: you need 80% or higher. You can retake it as many times as you need. Your first try is the one BMU uses to see how much the course helped, so there is no need to rush it.
• Capstone (Course Project): the Course Project page checks each rubric line automatically. A line that is not ready yet shows you what to fix.
• Certificate of Completion: it unlocks when you have done two things: every part of your Course Project passed its automatic check, and you passed the posttest with 80% or higher. The survey is optional and never blocks it. Type your name on the certificate page and print it.

Your Certificate of Completion lists the skills under What success looks like, the course time (about 7.5 hours), and the standard you met: your Course Project passed the automatic check on every rubric line, and you passed the posttest at 80% or higher.

BMU is a learning community, not an accredited college. This certificate does not carry college credit. It is not a degree, diploma, license, or professional certification.

What you need

Prerequisites: none. You do not need any earlier BMU course. Read Getting started before Lesson 1.

• Cost: Lesson 1 is free. The rest of the course is part of BMU All Access. Sign up free as a Founding Member to keep going.
• Device: a phone, tablet, or computer with internet and a current version of Chrome, Edge, Safari or Firefox.
• Skills: you can open links, type in a box, and scroll. Printing is optional. You can also save pages as a PDF.
• A phone or computer that can take photos or video, and an account on one platform you choose
• A way to write and save notes, such as a notebook or a free online document tool, for your Brand Notebook
• Time to make and publish three pieces near the end of the course
• Job aids and tools: Creator Launch Checklist (printable).

How this course works

This course is self paced and online. There are no live classes, no group posts, and no one checks when you log in. Taking part means three things:

• Read each lesson in order, in one sitting if you can.
• Do the Try it step in your real life. That is where the learning happens.
• Be honest with yourself on the practice checks and the self assessment. Your reflections are private, and you never have to share them.

Policies and flexibility

If you fall behind or get stuck: there are no deadlines. Start with the Quick review at the top of the next lesson. If a step still does not make sense after two tries, contact BMU Learner Support with the lesson name and the step.

• Pace: go at your own speed. There are no late penalties. If you miss a week, pick up where you left off.
• Retakes: lesson checks and the posttest have no limit on tries.
• Your progress: lessons, notes, and test scores are saved in this browser on this device. They are not tied to your name. If you clear your browser data, use private browsing, or switch devices, your progress will not follow you.
• Honest work: take the pretest and posttest on your own, without notes, other people, or AI. Please do not share test answers. Your certificate says you passed, so let the score show what you can do.
• Using AI: You may use AI to brainstorm, explain an idea in simpler words, or practice. If AI helps you draft your capstone, check every fact and make it sound like you. Never paste passwords, account numbers, or medical details into an AI tool.
• Keep it accurate: This course teaches general money skills. It is not financial, legal, or tax advice. For advice about your situation, talk with a qualified professional or a nonprofit counselor. The course makes no promises about followers, fame, or income, and it does not recommend any gear, app, or paid service. Platform rules and FTC guidance change, so every fact is dated and you recheck it before you act.
• Changes: if BMU changes this course, the date at the top of this page will change, and we will say what changed here.

Getting help

Words you do not know? See the glossary.

This course is self paced, so there is no live instructor. You are not on your own, though. Here is where to go:

• Quick answers: the BMU Help Center covers progress, certificates, billing, and technical problems.
• Ask a person: use the Contact BMU support form and pick a topic. We read every message and reply as soon as we can. Please do not send card numbers or passwords.
• Something not working: refresh the page and try a current browser. If it still fails, contact support, choose Technical problem, and tell us the page, your device, and your browser.

BMU support cannot respond to emergencies. If you are in crisis, call or text 988, or call 911.

Accessibility

We want every page to work with a keyboard, a screen reader, and zoom. Tables scroll on small screens, and answers open with a tap. If anything gets in your way, or you need a lesson in another format, tell us on the contact form. Choose Technical problem, say it is an accessibility issue, and describe the page. We will work to fix it or get you the content another way.

Check your understanding of this syllabus

Can you answer these three questions? If so, you are ready to start.

1. What does success look like in this course?

You can do the 6 things listed under What success looks like. You pass the posttest with 80% or higher, and your capstone rubric shows Ready to use.

2. What is your next step?

Take the pretest, then start Lesson 1: What is your brand?. Put your own start and finish dates on your calendar.

3. Where do you get help?

Try the Help Center first. Then use the contact form. We read every message and reply as soon as we can.

Recap

• Start with the pretest. It is not graded.
• Do one lesson at a time, and do each Try it step in real life.
• Pass the posttest with 80% to earn your certificate. Retakes are unlimited.
• Need help? Use the Help Center or the contact form.