Course Catalog / BMU 180 / Glossary
Glossary: BMU 180 Build Your Brand: Creator and Influencer Basics
- affiliate link
- A link that pays you a share when someone buys.
- analytics
- The numbers a platform reports about your content.
- batching
- Making several pieces in one sitting.
- boundary
- A limit you set to protect your time and peace.
- brand
- What people expect when they see your name.
- brand deal
- A brand pays you, in money or product, to feature it.
- brand statement
- One sentence: who you help, with what, and how.
- call to action
- The one next step you ask viewers to take.
- capstone
- The final project that shows what you learned.
- clear and conspicuous
- Hard to miss and easy to understand.
- content calendar
- A dated list of what you will post and where.
- content pillar
- A topic you return to again and again.
- copyright
- The legal right to copy and share an original work.
- disclosure
- A clear statement of your tie to a brand.
- doxxing
- Sharing someone's private details, like a home address, without consent.
- endorsement
- Content that shares your opinion or experience of a brand.
- FTC
- Federal Trade Commission, the U.S. agency that enforces truth in advertising.
- home platform
- The one app or site where you post first and learn the most.
- hook
- The first few seconds that tell viewers why to stay.
- launch
- Publishing your first planned pieces.
- license
- Permission to use a work under set terms.
- material connection
- Any tie to a brand that viewers might not expect, such as pay or free products.
- media kit
- A one page summary of your brand and true numbers for brands.
- multifactor authentication
- A second check, like a code, when you sign in.
- niche
- A focused topic for a focused audience.
- phishing
- A fake message that tries to steal your login or money.
- reach
- How many people saw your content.
- retention
- How much of your content people watched.
- review date
- The day you check results and update the plan.
- rubric
- A scoring guide with clear levels.
- target viewer
- The one kind of person you make content for.
- test
- Changing one thing and comparing results.
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