Before you start: Build Your Brand: Creator and Influencer Basics pretest

About 10 minutes. Not graded. 12 questions, plus 3 quick confidence questions.

This is not a test you pass or fail. It is fine not to know these answers. Many people will not, because you have not taken the course yet. Your answers show your starting point, so at the end you can see how far you came.

Why we ask: it shows what you already know and which ideas are new to you. When you finish the course, you will see your before and after for each skill, so you can see where you grew and what to review.

How sure do you feel?

Rate each line from 1 (not at all sure) to 5 (very sure). There is no right answer.

I can choose a niche and target viewer and plan content on one platform.

1 2 3 4 5

1 = Not at all sure5 = Very sure

I can read my numbers to improve and compare income streams honestly.

1 2 3 4 5

1 = Not at all sure5 = Very sure

I can disclose brand ties the FTC way and protect my safety, privacy, and peace online.

1 2 3 4 5

1 = Not at all sure5 = Very sure

Questions

1. A new creator is picking a niche. Which one passes the niche test best?

A. Cars, trucks, boats, and anything with a motor. B. Budget car care for first time car owners. C. Whatever topic is trending on the app this week.

2. Which brand statement is complete?

A. I help everyone feel better through posts, because I like to share things online with friends. B. I make videos about hair, clippers, shops, styles, and anything else I enjoy. C. I help new barbers build a client list through weekly videos, because I cut hair downtown.

3. A creator who is also a full time student wants to start. Which plan fits the course?

A. Three posts a week on one app. B. Post only when ideas show up, any day. C. Five posts a day on four apps.

4. A creator needs background music for a cooking video. What should they use?

A. A chart hit, with the singer named in the caption. B. A song ripped from a music video online. C. A track from the app's own audio library.

5. A video's retention line is flat for one minute, then falls sharply when a long ad read starts. What does it suggest?

A. The video is too short to hold them. B. Viewers shared the ad read. C. Viewers left at the ad read.

6. Few viewers stay past 30 seconds. What should the creator try in the next video?

A. Keep everything the same and wait. B. Rewrite only the opening line. C. Change the opening, music, and length.

7. A brand offers $100 to post about a phone case you have not tried and asks you to skip the ad label. What is the best reply?

A. Ask to test it first and keep the ad label. B. Accept, since the money is good this month and next. C. Accept, but post it only as a short story.

8. A creator with 300 followers wants to earn this month. Which stream fits best?

A. Buying followers to land big deals. B. Disclosed links to tools they use. C. YouTube ad revenue share right now.

9. Where should a creator disclose a paid partnership in a photo post?

A. In the profile bio only, so it is out of the way. B. At the start of the caption. C. At the end, after 30 tags.

10. Which situation requires a disclosure?

A. You paid for the tutoring sessions yourself at full price. B. A stranger asked about your tutor. C. Your uncle owns the tutoring center you praise.

11. A creator uses one password for email and every app. What should they do first?

A. Use unique passwords and turn on codes. B. Write the password on the phone case. C. Share it with one trusted follower.

12. Which habit best protects a creator's privacy?

A. Post about a place after leaving it. B. Show your street sign for local fans. C. Share your barber visit times so fans can meet.

Save my starting point

Next up

Go to Lesson 1: What is your brand?.

This self check is not graded.