Join the waitlist

Course Catalog / BMU 180

Course cover for BMU 180 Build Your Brand: Creator and Influencer Basics, Career and Skills department.BMU 180 Included in All Access Career and Skills

Build Your Brand: Creator and Influencer Basics

Build an honest creator brand on one platform and publish your first three pieces with a 30-day plan.

Getting started: how this course works and how you finish. Course glossary: key words from the lessons, A to Z.

Media coming soon. Audio and video for this course are on the way. The full course is here as text today.

Who this course is for

  • You want to share a skill, hobby, or point of view online
  • You want a plan you can keep, not a promise of fame
  • You want the copyright, disclosure, tax, and safety rules from official sources

What you will be able to do

  • Choose a niche and a target viewer using the three part niche test, and write a one sentence brand statement that names who, what, the content type, and a true reason why.
  • Plan and produce content on one home platform before expanding: three content pillars, a 30-day calendar at a pace the learner can keep, and pieces with a hook, value, and next step that use only owned, licensed, or library music and images.
  • Read basic platform analytics (reach, watch, and response, including a retention graph) and run a one change test to improve the next piece.
  • Compare four income streams (platform payouts, brand deals, affiliate links, own products) by what each requires, check a brand deal offer against five questions, and note the IRS rules for creator income.
  • Follow the FTC Endorsement Guides and Disclosures 101: identify a material connection, place a clear disclosure where viewers cannot miss it, use clear words, and endorse only with honest opinions after real use.
  • Protect safety, privacy, and peace online: apply CISA's four core steps, keep five kinds of private details out of content, set comment filters, and write a plan for reply hours and breaks.

Syllabus

4 weeks · 8 lessons · each lesson has a short read, a Try it action step, and in most lessons a quick check

Week 1
Week 2
  • Lesson 3: Make it and make it yours
  • Lesson 4: Read your numbers
Week 3
  • Lesson 5: Earn honestly
  • Lesson 6: Disclose it right
Week 4
  • Lesson 7: Protect your peace
  • Lesson 8: Launch your 30 days

Please read

This course teaches a process for building an honest brand. It does not promise followers, fame, or income, and nobody honest can. General education, not legal or tax advice.

An original BMU course.

Course catalog access, $9.99 a monthStart free lesson